What’s in a Title?
I’ve had many interesting discussions with folks in senior living about titles for the people that are directly presenting and selling their communities. We see terms such as Marketing Director, Sales Counselor and Community Relations Director. What do any of those titles have to do with what the person is really doing when they are working directly with a senior or adult child?
From my experience over the last 26 years, I find those who are most successful are acting as a “counselor” for the senior or adult children, helping them understand their options in senior living after discovering the customer’s current and future situation. And if their community meets that customers needs, these professionals recommend that the senior or adult child proceed to move to their community. So, I’m taking the position that the title for this position, or any position that engages directly with the customer, be called “Senior Living Counselor.”
Companies I have worked with in the past have used this title, and its impact and implication on both the sales team member and the customer have been positive. So, give it try and see how it works for you!
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~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Happy 4th of July!
Happy Birthday America!
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~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Future of Senior Living
Want to know the future of senior living? Read this article by Dr. Roger Landry from Masterpiece Living!
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~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Rick’s Rule of 78 – Part 3
If you read the last two blogs about the Rick’s Rule of 78, then you know that anything you can do to gain one additional sale and move-in per month for a year, or prevent one lost sale each month for a year, can produce or cost you 78 months of revenue. So, my question for you to ask yourself is, what are you doing about it! If need suggestions, send an email to infor@SellingSeniorLiving.com today.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Rick’s Rule of 78 – Part 2
Did you know that 1 lost sale each month for a year will cost your community 78 months of revenue for that 12 month period? If your monthly fee was $3,000 per month, that would add up to $234,000 lost revenue, for just losing one sale a month.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Rick’s Rule of 78 – Part 1
Did you know that 1 additional move-in a month for a year will provide your community 78 months of additional revenue for that 12 month period? If your monthly fee was $3,000 per month, that would add up to $234,000 additional months of revenue for the year, for getting just one more a month.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Are you checking your community apartment before a visit?
Based on a recent experience, here’s a reminder to check each of the apartments you expect to show that day in the morning. If you don’t check it, you might be surprised at what you find in the apartment, or the bathroom, or some other part of the apartment. What you find could certainly lose the customer, but it could also provide negative word of mouth. I’ll let your imagination work on this one, since I’m not going to tell you what I found when visiting a vacant apartment recently.
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~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Seniors Selling Their Home: How Many Realtors Should You Interview?
If you were going to hire someone to do a job for which you’d be paying $10,000 or more, would you interview only one such service provider? Too many senior home sellers don’t interview enough REALTORS before selecting the one to list their house. If you are in a position to advise seniors on selling their house, advise them to get a market analysis and marketing plan from at least 3 full-time local REALTORS before making their selection. And one place to get two of these REALTORS is by going to www.SeniorRelocationUSA.com where they will provide the names of two carefully screened REALTORS. Check it out!
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
