Selling Senior Living Today

Connecting & Educating Senior Living Professionals

Body Language in Sales

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Did you realize what your Body Language tells customers can make or break sales for you?  Have you ever studied Body Language and it’s affects on sales success?

If you’d like to learn some of the ways the way you use Body Language can help you in your business of senior living sales, you’ll find great information in the Senior Living Excellence Sales and Marketing e-Learning Module on Body Language in Sales.

Body Language in Sales is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at http://www.sellingseniorliving.com/senior-living-excellence.html.

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

Written by Rick Hunsicker

August 10, 2011 at 8:41 am

The Competitor Set-Up

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Are you losing sales and move-ins to a competitor on a consistent basis, and wonder how you can more effectively compete with them?

There is a technique that I call “The Competitor Set-Up” and it involves knowing the competitor well enough to be able to “set them up” without ever mentioning their name to the prospect.  Since we never want you saying anything negative about a specific competitor, we do want you to be able to learn how to arm the customer with information and questions so that they can more clearly see the differences between your community and those you compete with.

The Competitor Set-Up is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at http://www.sellingseniorliving.com/senior-living-excellence.html

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
http://www.HunsickerConsulting.com
http://www.SellingSeniorLiving.com

Written by Rick Hunsicker

August 9, 2011 at 8:37 am

Build a Highly Effective Marketing Plan for 2012

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2011 Summer Senior Living Sales & Marketing Webinar Series

 Join us for the Free Senior Living Summer Sales and Marketing Webinar brought to you by Hunsicker Consulting and SellingSeniorLiving.com.   Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.

The first webinar of the Series, Dealing with the Housing Situation presented on July 22nd had a near sell-out audience and received high praise from attendees.  


Advanced Sales Approaches for Senior Living Today

Friday, August 19 12PM CDT

Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.

 To Register – Click Here

Written by Rick Hunsicker

August 8, 2011 at 8:33 am

Getting Ready for 2012

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The year is just over half gone and many of you are starting to think about your 2012 budgets and how you are going to use your allocated marketing resources to generate the most positive impact on your revenue for the new year.

I’m suggesting that you consider two key areas of focus for the new year, which you can start developing now so that by the new year these two programs are already yielding positive results!

  1. Helping your new residents and prospects get their houses sold.
  2. Getting your sales team members some the best on-line continuing senior living sales and marketing education available today so they have their new skills refined by 2012.

If you’d like a source for these two services, please send me an email at RickHunsicker@HunsickerConsulting.com

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

Written by Rick Hunsicker

July 21, 2011 at 8:13 am

Posted in Senior Living

Do CCRC’s Improve and Extend Life for Seniors?

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I’ve recently had an inquire from another consultant asking if I had a source for the statements many make about seniors living better and longer in a Continuing Care Retirement Community (CCRC).  One of my colleagues found one such source that I want to share with you.

Most sites that refer to CCRC residents living longer use http://aspe.hhs.gov/daltcp/reports/ccrcrpt.pdf as their source. It has this paragraph on page 8:

“The information within this section relies heavily on the findings of William Scanlon and Bruce Layton in the United State GAO Report to Congressional Requesters. Statistics show that CCRC residents have a life-expectancy which is 1½ to 2 years longer than other elderly individuals. It has also been found that CCRCs reduce the risk of disease and disability and improve the health and functioning of their residents. Although little research has been done on what exactly causes these noticeable health benefits, many have attributed it to the more active approach that CCRCs take towards health care.”

The report was written by Jacquelyn Sanders, a third-year undergraduate student at Colgate University at the time. She doesn’t quote original sources for the statistics and in the report she refers to (by Scanlon & Layton), http://www.gao.gov/archive/1997/he97036.pdf

I hope this helps you in presenting to your customers the benefits of living in a CCRC vs. remaining in their home.

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

Written by Rick Hunsicker

July 20, 2011 at 8:08 am

Sneak Preview

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Would you like a sneak preview of one of the most innovative learning and training tools for senior living sales professionals?  Click on these two links for a preview of Senior Living Excellence.

Senior Living Excellence Introduction

Building Trust and Credibility

Hope you enjoy and learn!

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
http://www.HunsickerConsulting.com
http://www.SellingSeniorLiving.com

Written by Rick Hunsicker

July 15, 2011 at 8:26 am

2011 Summer Senior Living Sales & Marketing Webinar Series

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Join us for the first Free Senior Living Summer Sales and Marketing Webinar Series brought to you by Hunsicker Consulting and SellingSeniorLiving.com.  You can register for one or all three of the webinars listed below.  Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.

Effectively Dealing with the Housing Situation – Friday, July 22 12PM CDT

Learn about why owning a paid for old house is a bad idea for seniors today, especially financially and how more communities are helping seniors get houses sold!  Sign Up


Advanced Sales Approaches for Senior Living Today – Friday, August 5 12PM CDT

Learn some of the newest and most effective sales approaches being utilized today by successful communities and how to effectively overcome the most common sales objections.  Sign  Up!

Build a Highly Effective Marketing Plan for 2012 – Friday, August 19 12PM CDT

Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.  Sign Up

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