Selling Senior Living Today

Did you realize what your Body Language tells customers can make or break sales for you?  Have you ever studied Body Language and it’s affects on sales success?

If you’d like to learn some of the ways the way you use Body Language can help you in your business of senior living sales, you’ll find great information in the Senior Living Excellence Sales and Marketing e-Learning Module on Body Language in Sales.

Body Language in Sales is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at http://www.sellingseniorliving.com/senior-living-excellence.html.

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

Join us for the first Free Senior Living Summer Sales and Marketing Webinar Series brought to you by Hunsicker Consulting and SellingSeniorLiving.com.  You can register for one or all three of the webinars listed below.  Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.

Effectively Dealing with the Housing Situation – Friday, July 22 12PM CDT

Learn about why owning a paid for old house is a bad idea for seniors today, especially financially and how more communities are helping seniors get houses sold!  Sign Up

Advanced Sales Approaches for Senior Living Today – Friday, August 5 12PM CDT

Learn some of the newest and most effective sales approaches being utilized today by successful communities and how to effectively overcome the most common sales objections.  Sign  Up!

Build a Highly Effective Marketing Plan for 2012 – Friday, August 19 12PM CDT

Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.  Sign Up

Hopefully this tip will help you if you are in sales of senior living communities.  When a prospect says they are not ready yet, ask them if they have lived in a senior living community before.  Most will say they have not, and then you ask them how they know they are not ready if they have never lived in a community before.  The best thing to do at that point is to invite them for a trial visit to your community.  Trial visits result a high percentage of move-ins, since many seniors then realize that they are really ready after they experience the lifestyle.

For more tips, subscribe to our monthly newsletter!

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

If you will be enhancing the talent at your organization or community, you need to know about Senior Living Talent.  This service is helping senior living organizations find the talent they need to grow and succeed, and helping senior living professionals grow their careers.  For more information, contact Darren Arnett at Darren@SeniorLivingTalent.com today.

~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

One of the 8 Key Components of Successful Leaders in Senior Living is Observation. 

Leaders have significant impact in their communities by being good observers of what is really going on, and by realizing the impact they have on their residents and team members who are observing them.  Observation is a two-way street – observing and being observed!

Only by getting out of the office and practicing what we’ve heard about from other authors about “management by walking around” do you really understand what is going on in the trenches where the services are being provided to your residents.

And as your team and residents observe your leadership behaviors, they form their impressions of you as a leader.

~ Rick Hunsicker
214-906-3801
President/Owner
www.HunsickerConsulting.com
www.SellingSeniorLiving.com

I had the opportunity in late May to present a two-hour workshop for the Executive Directors and Corporate Leadership of a client on my perspective on Leadership in Senior Living, drawing on my own personal and corporate experiences in the senior living business for over 25 years, as well as the lessons that we have learned about leadership from Abraham Lincoln and others.                               

It was a great experience to spend time really thinking about the characteristics of the most successful leaders in our business whom I have observed over the last 25 years, as well as to explain how my family, friends and I were led through my personal “life and death” situation in 2006 and 2007 and how it relates to “personal life” leadership.  In preparation for this workshop, it was also great to learn about the terrific leadership examples of Abraham Lincoln during our country’s most trying internal conflict, the Civil War.

There was much to learn and much to share in preparing and making this workshop presentation.  So many of the leadership experiences translated so well into what is going on in Senior Living today.  And, the positive feedback from the leaders of this organization proved that taking the time to really get into “Leadership in Senior Living” was well worth the time and effort of everyone involved.

So, I share this with you if you are interested in learning more about having such a workshop for your corporate and community leaders, or a shortened version as a key-note address at one of your regional or national meetings.   If so, please feel free to send me an email or give me a call.

~ Rick Hunsicker
214-906-3801
President/Owner
www.HunsickerConsulting.com
www.SellingSeniorLiving.com