Archive for the ‘Marketing Plan’ Category
2011 Marketing Plans
Many of you have started thinking about your 2011 Marketing Plan, hoping to develop a plan that will provide improved sales results over your results this year.
I have discovered a new approach to help build the Strategies, Tactics and Action Plans that might help you in developing the most effective plan for the new year. I’ll share some of this with you here and on other posts.
When people buy things, they typically go through 5 Steps in the Purchase Decision Process. Those Steps are #1. Need Recognition or Problem Awareness, #2. Search for Alternative Solutions, #3. Evaluation of Alternatives, #4. Purchase and Implementation and #5. Purchase Evaluation.
Have you ever thought about building your Marketing Plan and your specific Strategies based on how you connect with the customer at each of these steps?
When you really think about it, you will realize that you really do need to develop your plan around what is happening with the customer as the go through these purchase decision steps.
For example, in Step #1. Need Recognition or Problem Awareness, is your plan designed to help prospects realize they have a need to do something now? Especially today, with so many of our prospects sitting on the sidelines, will your plan for the new year include Strategies and Tactics that help the customer say something like, “Well, maybe we do have a need to move now, especially from a financial point of view.” I mention the financial need because right now so many of our prospects don’t think they “need” to do something until they have a health need!
I’ll be providing more information on this concept in future postings.
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
