Archive for the ‘Marketing Plan’ Category
2011 Summer Senior Living Sales & Marketing Webinar Series
Join us for the third Free Senior Living Summer Sales and Marketing Webinar brought to you by Hunsicker Consulting and SellingSeniorLiving.com. You can register for the Webinar listed below. Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. This webinar will be presented by Rick Hunsicker.
Build a Highly Effective Marketing Plan for 2012
Friday, August 19 12PM CDT
Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.
To Register – Click Here
The Competitor Set-Up
Are you losing sales and move-ins to a competitor on a consistent basis, and wonder how you can more effectively compete with them?
There is a technique that I call “The Competitor Set-Up” and it involves knowing the competitor well enough to be able to “set them up” without ever mentioning their name to the prospect. Since we never want you saying anything negative about a specific competitor, we do want you to be able to learn how to arm the customer with information and questions so that they can more clearly see the differences between your community and those you compete with.
The Competitor Set-Up is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at http://www.sellingseniorliving.com/senior-living-excellence.html
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Build a Highly Effective Marketing Plan for 2012
2011 Summer Senior Living Sales & Marketing Webinar Series
Join us for the Free Senior Living Summer Sales and Marketing Webinar brought to you by Hunsicker Consulting and SellingSeniorLiving.com. Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.
The first webinar of the Series, Dealing with the Housing Situation presented on July 22nd had a near sell-out audience and received high praise from attendees.
Advanced Sales Approaches for Senior Living Today
Friday, August 19 12PM CDT
Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.
To Register – Click Here
2011 Summer Senior Living Sales & Marketing Webinar Series
Join us for the first Free Senior Living Summer Sales and Marketing Webinar Series brought to you by Hunsicker Consulting and SellingSeniorLiving.com. You can register for one or all three of the webinars listed below. Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.
Effectively Dealing with the Housing Situation – Friday, July 22 12PM CDT
Learn about why owning a paid for old house is a bad idea for seniors today, especially financially and how more communities are helping seniors get houses sold! Sign Up
Advanced Sales Approaches for Senior Living Today – Friday, August 5 12PM CDT
Learn some of the newest and most effective sales approaches being utilized today by successful communities and how to effectively overcome the most common sales objections. Sign Up!
Build a Highly Effective Marketing Plan for 2012 – Friday, August 19 12PM CDT
Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan. Sign Up
Rick’s Rule of 78 – Part 2
Did you know that 1 lost sale each month for a year will cost your community 78 months of revenue for that 12 month period? If your monthly fee was $3,000 per month, that would add up to $234,000 lost revenue, for just losing one sale a month.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Rick’s Rule of 78 – Part 1
Did you know that 1 additional move-in a month for a year will provide your community 78 months of additional revenue for that 12 month period? If your monthly fee was $3,000 per month, that would add up to $234,000 additional months of revenue for the year, for getting just one more a month.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
What To Do When Seniors Aren’t Ready to Make the Move to Your Community
Hopefully this tip will help you if you are in sales of senior living communities. When a prospect says they are not ready yet, ask them if they have lived in a senior living community before. Most will say they have not, and then you ask them how they know they are not ready if they have never lived in a community before. The best thing to do at that point is to invite them for a trial visit to your community. Trial visits result a high percentage of move-ins, since many seniors then realize that they are really ready after they experience the lifestyle.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
2011 Marketing Plan
Here’s hoping you have a thorough 2011 Marketing Plan that was developed last year. Have you looked at it over the last week to review what’s on the plan for the 1st Quarter and if you’ve got everything moving forward to your 1st Quarter Goals? Hopefully this reminder will help you keep focused on your plan.
If you don’t have a 2011 Marketing Plan developed yet, send us an email and we’ll tell you how we can help you develop your new marketing plan with a proven template that help you through this process. Send your inquiry to info@sellingseniorliving.com today!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Sales Tip – Get 20 Free Leads Each Month!
Want to generate 20 new warm leads each month at no cost to you?
Ask everyone you talk to this question at the end of your conversation. “By the way, do you mind if I ask you one more question, who do you know TODAY that might like INFORMATION on our community?”
If you are talking to at least 10 people a day, and ask them all that question, you should get at least 1 name per day. That would be 20 names in a month! And, since these names were given to you by someone who knows these people, they are not a cold lead, but a warm lead!
Give it a try! What do you have to lose but a few minutes in asking the question! I guarantee you’ll be glad you did!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Marketing Plan for 2011
Have you developed your Marketing Plan for 2011 yet?
Are your strategies and tactics based on connecting with your customer at each of the 5 Steps of their Decision Process?
It’s not too late to start your plan, or review and revise your plan, to make sure that you are reaching your prospects at each Step!
Step 1: Need Recognition/Problem Awareness
Step 2: Search for Information
Step 3: Evaluation of Alternatives
Step 4: Purchase and Implementation
Step 5: Purchase Evaluation
Today it takes new and different approaches to be successful, and building and executing a plan with the customer in mind works!
For more information on our Interactive Internet Workshops on Building Your 2011 Marketing Plan, email us today at RickHunsicker@HunsickerConsulting.com
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
