Selling Senior Living Today

Connecting & Educating Senior Living Professionals

The Competitor Set-Up

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Are you losing sales and move-ins to a competitor on a consistent basis, and wonder how you can more effectively compete with them?

There is a technique that I call “The Competitor Set-Up” and it involves knowing the competitor well enough to be able to “set them up” without ever mentioning their name to the prospect.  Since we never want you saying anything negative about a specific competitor, we do want you to be able to learn how to arm the customer with information and questions so that they can more clearly see the differences between your community and those you compete with.

The Competitor Set-Up is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at

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~ Rick Hunsicker

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Written by Rick Hunsicker

August 9, 2011 at 8:37 am

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