2011 Summer Senior Living Sales & Marketing Webinar Series
Join us for the third Free Senior Living Summer Sales and Marketing Webinar brought to you by Hunsicker Consulting and SellingSeniorLiving.com. You can register for the Webinar listed below. Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. This webinar will be presented by Rick Hunsicker.
Build a Highly Effective Marketing Plan for 2012
Friday, August 19 12PM CDT
Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.
To Register – Click Here
Gaining More Appointments
Do you agree that you can’t make a sale over the phone, but you sure can use it to get you face to face with a qualified prospect?
Would you like to hear a role play of one of the most effective telephone inquiry methods used to get more appointments with qualified prospects?
Telephone Inquiry Role Play is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at www.sellingseniorliving.com/senior-living-excellence.html.
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
The Competitor Set-Up
Are you losing sales and move-ins to a competitor on a consistent basis, and wonder how you can more effectively compete with them?
There is a technique that I call “The Competitor Set-Up” and it involves knowing the competitor well enough to be able to “set them up” without ever mentioning their name to the prospect. Since we never want you saying anything negative about a specific competitor, we do want you to be able to learn how to arm the customer with information and questions so that they can more clearly see the differences between your community and those you compete with.
The Competitor Set-Up is one of over 45 e-Learning Modules in the new Senior Living Excellence Sales and Marketing library now available at http://www.sellingseniorliving.com/senior-living-excellence.html
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
Build a Highly Effective Marketing Plan for 2012
2011 Summer Senior Living Sales & Marketing Webinar Series
Join us for the Free Senior Living Summer Sales and Marketing Webinar brought to you by Hunsicker Consulting and SellingSeniorLiving.com. Everyone who registers will receive the popular Executing Word of Mouth Marketing White Paper. These webinars will be presented by Rick Hunsicker.
The first webinar of the Series, Dealing with the Housing Situation presented on July 22nd had a near sell-out audience and received high praise from attendees.
Advanced Sales Approaches for Senior Living Today
Friday, August 19 12PM CDT
Learn a unique approach to build your 2012 Marketing Plan based on how customers buy and get successful strategies to consider for your 2012 Marketing Plan.
To Register – Click Here
Getting Ready for 2012
The year is just over half gone and many of you are starting to think about your 2012 budgets and how you are going to use your allocated marketing resources to generate the most positive impact on your revenue for the new year.
I’m suggesting that you consider two key areas of focus for the new year, which you can start developing now so that by the new year these two programs are already yielding positive results!
- Helping your new residents and prospects get their houses sold.
- Getting your sales team members some the best on-line continuing senior living sales and marketing education available today so they have their new skills refined by 2012.
If you’d like a source for these two services, please send me an email at RickHunsicker@HunsickerConsulting.com
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
What’s in a Title?
I’ve had many interesting discussions with folks in senior living about titles for the people that are directly presenting and selling their communities. We see terms such as Marketing Director, Sales Counselor and Community Relations Director. What do any of those titles have to do with what the person is really doing when they are working directly with a senior or adult child?
From my experience over the last 26 years, I find those who are most successful are acting as a “counselor” for the senior or adult children, helping them understand their options in senior living after discovering the customer’s current and future situation. And if their community meets that customers needs, these professionals recommend that the senior or adult child proceed to move to their community. So, I’m taking the position that the title for this position, or any position that engages directly with the customer, be called “Senior Living Counselor.”
Companies I have worked with in the past have used this title, and its impact and implication on both the sales team member and the customer have been positive. So, give it try and see how it works for you!
For more tips, subscribe to our monthly newsletter!
~ Rick Hunsicker
214-906-3801
President/Founder
www.HunsickerConsulting.com
www.SellingSeniorLiving.com
